Back in the 1930s, first conceived as remedy to hide those exposed back pocket rivets from scratching on anything the bottom hits (leather furniture/ horse saddle, etc - the gd old cowboy days).
(4) flat rivets covered by the denim fabrics, were added at the top corners of each back pocket as reinforcement.
This making is intricate and requires a higher level of precision (if the needle lands on one of these hidden rivets, it will subsequently break the machine, which happened many times during our diligent prototyping).
The result is a subtle epitome of form follows function. But like many complex details that required extra dedication, the denim industry had gradually phased out this seemingly trivial feature w/ simple bar tack stitch.
We started to reintroduce this eminent detail in all of our current batches across all styles, with the exception of Women Skinny. Beyond its heritage and yet functional nature, we love how this minimal detail progress thru wears. The top corners of the back pocket will now fade more substantially and become a visual cue for those in the know.
We saved the very first piece of our hidden rivet prototype and mounted in the studio as a daily reminder, as Mies eloquently said: God is in the detail.
We are evangelists for subtle and sophisticated detailing. We believe in stepping out of the comfort zone and follow the heart & ideals.
More importantly, we believe there will be folks out there that also appreciate a pair of simple but extraordinarily-crafted denim.
We are wishfully positive that you will like this storied detail as much as we do.
Start wearing your own manifesto.
Stepping into Spring, as a few of you may already knew, we have been busy working on our first collaboration (even more) petite batch.
Developed closely w/ our friends up in Canada: International Design Collective (IDC) & dutil; we have crafted a special 17.25oz heavy weight denim with 925 brushed sterling silver rivet in an edition of #30.
IDC is an intriguing collaborative think tank that had previously crossover w/ many top tier denim brands: Pure Blue Japan, Rogue Territory and Naked & Famous. We are extremely thrilled to be their next hand picked partner.
The official denim launch event will be held at dutil Vancouver & Toronto stores this coming Saturday. Trio of us will split teams to tend both locations. ;)
If you/ your friends happen to be up North 4-6pm this Saturday, 03/28; do swing by, grab a local beer and celebrate this little milestone moment w/ us!!
Jeffrey, Jade & Robin
p.s Lots of hard works were involved in this batch! We will share a series of behind the scene shot on social media soon. Stay tuned!
Official debut of our first Raw (& Rinsed ver.) of Women Skinny! a 10oz blues w/ a hint of stretch for the Spring!!
A 10oz. light weight jp selvedge w/ a hint of stretch in sleek and svelte tailoring. Along w/ our signature details, we design a canvas tote bag specifically to go along w/ the women line.
The Skinny is now available in RAW link (for those who'd appreciate the break-in fun) & RINSED (for those who prefer an instant comfy fit). Both versions were crafted from the same selvedge fabrics, however the rinse process induced a drastically different look and touch to the denim.
Hope you gals will like it, and would love to hear your feedback!!
Super sunny day in Bay Area, setting up for a draft FW photo shoot! — in San Francisco, CA.