What is raw jeans?
For those not in the know, raw denim (also called "rigid" or "dry denim") feels stiffer at first and then fades and distresses according to the individual wearer; it's as authentic as it gets. We strive to keep the denim at its bona fide and natural form. We want to create a “blank slate” for each wearer to carve his or her own life onto. It is fun to break in jeans and create unique fades that is yours and yours alone.